At Impressions, we are in the business of creating smiles. Our work revolves around helping others achieve the smile of their dreams in a way that is tailored to their needs so that they can tap the wealth of confidence that comes with it. As a team, we strive to share those smiles far and wide, reaching way beyond our beloved Asheville community, and we are very passionate about what we do.
The “What a Smile Means” Campaign
That’s what the What a Smile Means campaign is all about. We wanted to celebrate smiles in every shape and form. Using the power of the internet, we’re finding real people from every corner of the globe to feature on our social media channels, so that they can share their smiles and positivity with others. We wanted to share not only the images of our featured friends but also the reasons for their grin, of which there are plenty.
Most people are inundated with a ton of photos each and every day through social media. These photos can be shopped and manufactured to display an ideal of beauty that just isn’t realistic. We knew from the start that we would only feature real smiles from real people.
We want to be part of a new generation that accepts their “flaws” and sees them as the unique features they are, ones that come together to make up each individual person.
Through snapshots and stories, we are connecting people from all different countries and showing them that the path to their perfect smile does not need to be paved in hardships and maxed out credit cards; that it can be real and achievable for everyone.
Impressions is an alternative to traditional alignment services such as metal braces or Invisalign. It’s not only faster and less of a hassle, but it also costs half that of traditional metal braces. Everyone should have the opportunity to radiate confidence in their lives, and we want to bring awareness to new affordable treatment options for straightening teeth.
Are You Happy With Your Smile?
We are also trying to simultaneously show our followers that there is no one definition for the “perfect smile”—perfection lies in the eye of the beholder. As long as you are happy with your smile and feel that it gives you confidence, then your smile is as perfect as it gets.
If you aren’t totally satisfied with your smile, get in touch with us. Impressions is an at-home invisible aligner that makes changing the shape of your teeth easy and appealing. Treatment typically lasts between six to nine months, which is significantly less than traditional orthodontic treatments for adults. Come visit us at one of our ImpressionsHubs, currently residing in Asheville and Hendersonville, NC.
We hope that you’ll consider joining us in our mission. We hope to spread the confidence of our #whatasmilemeans participants by including even more people. All you have to do is follow us on Instagram to see the What a Smile Means campaign in action. You can submit your own photos for us to use by tagging them with #whatasmilemeans.
